West End Knits was founded in 2021 by me, Amanda Hirsh, a born and raised New Yorker who moved to Aspen in 2018. West End Knits started as a hobby during the pandemic when I quickly recognized a passion for knitting and creating custom and unique accessories. While my background is in sales, fundraising, and non-profit management, my very encouraging and supportive friends wanted to buy my products. So I jumped right in and West End Knits was born out of my then-home in the West End of Aspen. While we don’t live in that neighborhood anymore, I still live in Aspen with my husband, our two young boys, our dog, and my multiple skeins of yarn.